Our two newspapers, Park Cities People and Preston Hollow People, serve communities that are undergoing rapid change. The Highland Park school district recently announced that enrollment is now the highest in its history — and that it has doubled over 20 years.
These new residents are younger, more active, and — in many cases — new not only to our communities but also to Dallas.
When our communities change, we change how we publish and deliver news. So we have ditched our old publishing model to embrace an entirely new way of serving this new readership.
Starting in January, our newspapers will go to total market coverage, which will more than double our circulation. We will deliver to all 13,000 households in the Park Cities and all 26,000 households in Preston Hollow, including apartments and condos.
Our main editions will be published monthly, with a weekly bulletin to deliver timely information from advertisers, such as open houses and special offers. We will introduce a new tabloid format for the main editions, which allows for a better presentation of news analysis, infographics, and photographs of neighborhood and school activities.
We will continue to publish sports updates via the free Plaid Report emailed weekly to subscribers. (So subscribe!) And we will add a new weekly free email edition of our famous Police Report, which will also be by subscription only. (So subscribe!)